No, it’s not witchcraft, voodoo or as Borat would say, “Gypsy magic.” This illusion is made possible by an elevation and a gigantic vinyl floor graphic. To communicate the message of ticks and flea prevention and cure, Frontline used a medium which visually illustrates the message. From high above, the people below imitate what are assumed to be ticks and fleas. What I love about this brilliant piece of ambient advertising is that the environment itself changes and in doing so, the ad itself never remains stagnate.

This idea would work VERY nicely at the new international terminal at Johannesburg airport. Quick, someone buy adspace there before advertisers catch onto this idea and kill it to death!