I have sat back a few times and watched the drivel that some car manufacturers call great TV commercials, now it might have looked and sounded great on paper, but after the production team, director and producer has had a go it turns out to be boring and slightly overdone. The TV, Billboards and print ads for new and improved cars seem to end up in the same place – the bottom of the barrel in the large vast space we call our brand memory.

Now that is not a place you want to end up, and chance are you will see drop in sales as a result. However, a few manufacturers have employed actual creative people who do their job. Mini has always attempted to push the boundary of advertising, and in the image attached they did it again in London. Merc showed off their 4×4 capabilities and Nissan showed off their new model in a very unique.

But at the end of the day all these manufacturers put in time and effort to create new and interesting ways to advertise their product. I’d say the expense was well worth it.