Life is unpredictable. We fear what we cannot predict and because of this we take out Insurance. It’s a grudge purchase and I don’t think anyone gets excited about taking out an insurance policy on anything (except an insurance broker). That is why Insurance advertising should be compelling and engaging. This ad for Lifebroker (an Aussie Life Insurance company) does exactly that.

The visual of a safe slammed into a lobby, looks like it came straight from a cartoon. It’s complimented by a sticker above the object which implies the safe dropped straight through the roof. The message, Death Happens creates the fear or realization that anything can happen, anywhere and anytime. This awesome ambient execution definitely won’t go unnoticed. McCann Erickson of Melbourne deserves a lifetime supply of Fosters XXXX for this!

Via Communicadores