31
The Worlds 1st Trillion Dollar Advertising Campaign
Filed Under (*Ambient Advertising, *Creative, *Design, *Guerilla Marketing, *Responsibility, *shockvertising) by shane on 31-03-2009
Tagged Under : The Zimbabwean Newspaper, Trillion dollar campaign
Every Advertising exec must be getting turned on from reading that headline and yes its true, the worlds first Trillion Dollar Campaign is underway. I bet you’re wondering who the client is and no, its not Sony, Microsoft or even Coca-Cola. The campaign is for none other than ‘the Zimbabwean Newspaper.’ Ah huh! That makes sense then seeing as one Zimbabwean dollar is worthless and is now stocked in most restrooms as it is cheaper to get your hands on a Zim dollar than to buy toilet roll. I’m not kidding, its true! Awhile back I wrote about how Zim desperately needs a new manager, CLICK HERE to read the post and check out an actual bill for a few drinks. Damn, if you think the recession is affecting you just take a look at THIS bill!Now this is just too clever! Whoever created this ad should march straight to their local supermarket in Zim and demand a cube of sugar for their efforts. I don’t know if this clever piece of advertising was created in house at the Zimbabwean or if an agency created this but it truly does exemplify creative thinking.
I stumbled across this over at Ideate (HERE) and I knew I just had to share this with you. The campaign uses Z$100 Trillion Dollar notes which have actually worked out cheaper than printing the billboard on paper! The message quite clearly illustrates how Robert Mugabe has screwed up the country to such an extent that its money is now worthless. To reinforce the campaign, Zim dollars with stamped messages calling for support of the Zimbabwean where handed out.
Great Campaign and well worth the Adspend!
Update: Credit goes to TBWA Hunt Lascaris
Via Ideate and The Zimbabwean Newspaper Flickr page.
generic viagra levitra and cialis pills buy viagra can i take viagra
viagra how it works viagra india herbal viagra forums
snorting viagra health viagra in the water viagra patent levitra!
“viagra anxiety” viagra clock taking viagra woman
cheap gerneric viagra viagra contraindications generic viagra levitra and cialis pills
can i take viagra viagra alcohol viagra how it works
herbal viagra forums viagra lowest price snorting viagra health
viagra patent levitra! women taking viagra “viagra anxiety”
taking viagra woman mg viagra cheap gerneric viagra
generic viagra levitra and cialis pills viagra erections can i take viagra
viagra how it works achat viagra herbal viagra forums
snorting viagra health viagra info viagra patent levitra!
“viagra anxiety” best price viagra taking viagra woman
cheap gerneric viagra buying viagra online generic viagra levitra and cialis pills
can i take viagra 100mg viagra viagra how it works
herbal viagra forums viagra sales snorting viagra health
viagra patent levitra! steroids and viagra “viagra anxiety”
taking viagra woman viagra information cheap gerneric viagra
generic viagra levitra and cialis pills low price viagra can i take viagra
viagra how it works online viagra herbal viagra forums
snorting viagra health natural viagra viagra patent levitra!
“viagra anxiety” viagra tablets taking viagra woman
cheap gerneric viagra viagra for thin endometrium generic viagra levitra and cialis pills
can i take viagra order viagra online viagra how it works
herbal viagra forums cheep viagra snorting viagra health
viagra patent levitra! viagra results “viagra anxiety”
taking viagra woman by viagra online cheap gerneric viagra
generic viagra levitra and cialis pills free sex video viagra can i take viagra
viagra how it works viagra and women herbal viagra forums
snorting viagra health generic online viagra viagra patent levitra!
“viagra anxiety” buy viagra online taking viagra woman
cheap gerneric viagra alternative viagra generic viagra levitra and cialis pills
can i take viagra viagra prescription online viagra how it works
herbal viagra forums viagra cost snorting viagra health
viagra patent levitra! pills viagra “viagra anxiety”
taking viagra woman buy generic viagra online cheap gerneric viagra
generic viagra levitra and cialis pills purchase viagra can i take viagra
viagra how it works cialis generic levitra viagra herbal viagra forums
snorting viagra health viagra buy viagra patent levitra!
“viagra anxiety” comprar viagra taking viagra woman
cheap gerneric viagra viagra advice generic viagra levitra and cialis pills
can i take viagra viagra natural viagra how it works
herbal viagra forums viagra buy viagra snorting viagra health
viagra patent levitra! viagra jokes “viagra anxiety”
taking viagra woman dosage viagra cheap gerneric viagra
generic viagra levitra and cialis pills no prescription viagra can i take viagra
viagra how it works viagra 20buy herbal viagra forums
snorting viagra health viagra wholesale viagra patent levitra!
“viagra anxiety” where can i buy viagra taking viagra woman
Great work. Great use of impactful outside media. You don’t see it often, reminds me of the “Economist” billboards in the UK.
You could come up with so many other strap lines. Loveit.
And to think I was just drinking coffee, reviewing creative briefs, and this stops me in my tracks…
This is hilarious, thanks for the post, I’ve re tweeted it for you
I guess they are pretty confident that value will not be returned to the money. I know that when money is devalued to nothing, it usually stays there. I still get the urge to go and snatch some of those bill of the ad, just in case!
It is a great marketing strategy, I feel bad for the people though.
And to think…they probably STILL have “no budget.”
@ SEM Expert
Thanks for that…it seems to have worked, this post is getting a considerable amount of hits!
great campaign, thanks to Hunt Lascaris from all of us at The Zimbabwean.
that is really amazing.. thank you
Hunt Lascaris really made all the zeroes work for the cause! Awesome concept and execution, let’s hope that we can have some stability and prosperity in our neighbouring country real soon!