Brief: International Lifestyle magazine called Deutsch, seeks advertising agency to assist with brand awareness and promotion. The Brand is one that exudes class, is up to date with trends and is more elegant than Buckingham Palace.

Solution: print campaign consisting of images of semi-naked woman in sexual positions with a German Shepard licking her naughty bits.

Good Grief, has the world gone mad? Yes, the magazine is German but this is pushing it a bit too far don’t you think? Showing a dog munching on a young Fraulein does nothing to promote a lifestyle magazine unless the lifestyle in question is one that revolves around bestiality. I understand that in today’s society you have to stand out from the competition but this form of shockversting is ridiculous. What will Deutsch magazine do for their second campaign, perhaps an equestrian themed love scene? The other ad in the campaign is just as random as it shows a German shepherd with a set of diamond canines. I don’t know if they wanted to play on the bling aspect, the nationalism of a German shepherd or as a metaphor for why dogs are mans best friend?

We know that ze Germans are a kinky bunch so they can be forgiven but this trend to shock the viewer is on the increase. Take a look at most lifestyle and fashion brands and you will be greeted by a pair of breasts, a long pair of legs and shiny red lips that are sucking on (insert phallic shaped vegetable, fruit, car part, electrical appliance etc). This form of advertising is becoming the norm and soon shockvertising will call for more shocking images. Until then I wait with bated breath.

The scoop via10ad.