Most Savanna fans think of their favourite dry cider in a quirky bottle with a lemon wedge in the neck. So much so that one of the signatory features of SA’s favourite cider is its presentation. Nevertheless, part of the success of any great brand is its ability to shift with times, innovate, re-invent itself and thereby create ongoing interest and excitement.
When the great dry drink approached their long-term packaging partner, Just Design, to assist with relooking the brand table stakes; they identified that Savanna needed to really shake things up in the mission to become more takeanywhere ready-for-anything and successfully meet modern-day consumers’ quest for convenience. The design challenge was to translate the identifiable elements of the brand architecture onto an entirely new format: a 330ml can.
Just Design set about creating a can design as iconic as the original Savanna bottle, demonstrating the value of over 12 years of experience in FMCG packaging and design. The resulting product is instantly recognisable as Savanna inside and out. The same uncompromising quality of cider complimented by packaging that lives up to the brand identity by being simple, unpretentious and classic. Brimming with Savanna cool, it is the natural evolution of one of South Africa’s iconic brands.