THOM - The House of Marketing

Telkom! Mind the gap…

lianebanks — Mon, 06 Sep 2010 13:55:36 +0000

Driving on the N12 today I saw this shocker of a billboard. Reads: Remember, exercise caution when you see orangeWhat was Telkom thinking!! It’s surprising to see how ballsy Telkom is being. I am not sure this will work very well for them and believe that Neotel will be on the phone to their lawyers to get the billboard pulled ASAP. If I was Telkom I would have added a small line stating “a message in the interest of public safety”, that would have covered their ass and probably gotten a bit more respect out of everyone who saw the billboard.

The positioning however can’t be beat if you are going to pull a stunt like that, it is sure to get a lot of attention for the time that it is up.

Blog of the day launch

lianebanks — Thu, 02 Sep 2010 08:27:50 +0000

We kick start our blog of the day with a blog that was written a few weeks ago and that I happened to stumble across. I really enjoyed this blog and hope they continue to write blogs more regularly.

Below is a short snippet of the blog:

“I think the title of this post should actually be “Why Cell C’s marketing team should consider a career in sales”. Now, I’d imagine Trevor Noah (tw) to be a pretty smart guy, but to be sold into becoming the face of a widely considered struggling brand, they must have sold him the world. Not just in payment, but in the overall strategy going forward. And well done to them. ”

http://www.joblog.co.za/

Go have a read of our first “blog of the day” award… well deserved guys!

Shake things up

lianebanks — Tue, 31 Aug 2010 13:28:04 +0000

We are launching a new, exciting program here at Gold Creative where we honour local blogs for their daily contribution to our lives. We will be selecting a “Blog of the Day” every day and posting it up on The House Of Marketing and each month will select a “Blog of the Month”. This initiative allows you, our reader to stop scouring the Internet for the best, most entertaining blogs, and instead can just visit our blog everyday for what we consider worthy of your time. We will be looking for the blogs that make us truly South African, the ideas that identify the marketing genius among us and the blogs that keep us surprised with the wit and intelligence we know exist out there.

So keep your eyes on this page as it will launch 1st September, strike or no strike - we will go on!!! Yes people that means tomorrow!

We will be sending the chosen blogger our stamp of approval and hopefully over time this symbol will be loved, recognised and cherished by the receiver.

Bring Back Handcrafted Talent

Fezile — Thu, 26 Aug 2010 15:10:38 +0000

I’ve been around in life, visited a lot of places and seen this and that - museums, art galleries, heritage sites, and I think this ranks high on the creativity scale.



The artist of these sculptures is articulate. Time, passion and talent that went to each piece is priceless, and is explicitly shared in each and every one of them.
Let your youthful side live on and give us more creative, innovative and enigmatic masterpieces like these - if you have time and patience.

For art like this we need to recognise our artists. Or do they have to be creative and use these elements to bring art to life? If talent like this is exercised, we’ll see lot more people expressing themselves. We do see it everyday through media but we miss that element of original handcrafted art to restore its beauty.

This piece really stole my heart and reminded me the beauty of expression, and want to say thank you for reviving my soul.

INTIMIDATING?!

Fezile — Fri, 09 Jul 2010 14:40:18 +0000

Ever been caught in the world of creativity, their people seem crazy sometimes (sorry team!). They never run out of ideas. I wonder if BMW keeps the same group of creative people because they don't stop pushing - remember the ad “it beats the bends”, also the “3 circles”. And recently I came across these striking - stylish, sleek and beautiful beasts, HEAD ON! It brought chills to my skin. Though I hate confessions, this ad left me fuzzy because my favourite car brand happens to be in the picture. However, I noted competitive advertising; which is dangerous because the advert was pulled. Mind if I call this lazy advertising?!.

These beasts are intimidating. But who intimidates who?



Because of their nature, jaguars are solitary and you might even say shy. Truth is they mark their territory with scent. Might not take you head on, but creeps closer to their prey before pouncing. So now really. WHO INTIMIDATES WHO?
The fierceness between these two captures your imagination.
Just to soften up I opened this one, VERY CUTE!!!
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