MERCEDES-BENZ LAUNCHES A 3D COMMERCIAL
Net#work BBDO has created an ad shot in full 3D for Mercedes-Benz, promoting its Night View Assist feature. The ad is to flight before 3D films at cinemas during the year-end holidays. "We are proud that this is the first filmed ...
WOOLWORTHS & FRANKIE’S : BRAND RIVALRY
So most of us are aware of the “feud” between Woolworths and Frankie's Olde soft drinks, the Kwazulu Natal Soft drink Micro-manufacturer. Frankie' s is a “micro” soft drink business, reproducing some of the favourite soft drink tastes of yesteryear and ...
WIMPY: REACHING THE CONSUMER
A week after news on the Wimpy, “Braille campaign”. Wimpy has done it again, this morning between 07:00 am - 08:00 am, all sit-down customers in Wimpy were given a FREE breakfast. This breakfast drive is a first for Wimpy ...
AN APPLE A DAY: APPLE’S STOCK HITS AN ALL -TIME HIGH
Reason behind the headline? This brand has become a part of our daily lives, everyday, Apple is in the news and today its made record news, as its stock hits a record high.(digitaltrends.com)
GENERATION “Y “ NOT
BY: Jason Levin & Jessica Oosthuizen South Africa's young consumers are more savvy and demanding than ever before. Not surprisingly, marketers have to work harder and smarter to make their brands compelling to kids, teens and young adults. 2012 stands ...
MISS LUX SMOOTH SKIN WINNER IS CROWNED

I attended the Miss Lux Smooth Skin award dinner last night, held at the Pivot Conference Centre at Montecasino. The night marked the crowning of the lucky lady who walked away with a cash price of R 50 000, a R10 000 educational bursuary, R5 000 clothing voucher from Truworths and the Ultimate title of being crowned Miss Lux 2012.
The six finalitst looked beautiful as they waited in anticipation to find out which one of them were to be crowned. The evening was filled with guests and well known media personalities such as, Former Miss South Africa 2010 Bokang Montjane, Former miss Lux Gerry Ranseli Elsdon, Lux ambassador Sonia Sedibe and a surprising appearance by the legendary” Baby Jake” Matlala.The evening was filled with glitz and glam and all things fabulous.The anticipated moment arrived and 19 year old, Amanda Jingele was crowned Miss Lux 2012, the second runner up place went to Thandolwethu Tsekiso, with the first runner up position going to Aphelele Dladla.
During the 1940′s and 1950′s Lux became associated with the stars of Hollywood with memorable stars such as Ava Gardener, Elizabeth Taylor, Sophian Loren, Bridgit Bardot endorsing LUX soap. Today LUX still attracts women who love being women. They enjoy the rituals of beauty care and they appreciate being appreciated.
This brand has remained relevant and constant for decades and continues to be appreciated by women the world over. Congratulations to the beautiful Amanda Jingele, wishing you the best for your year as MISS LUX.
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