What is brand activation? Brand activation is all about creating an experiential marketing interaction between a brand and the consumer. It speaks directly to the client in an environment where they can touch, hear, see and smell the brand. Brand activation brings brands to life and makes the experience memorable.

Talking about binging an experience to life, TNT drama the television network, took the meaning of brand activation to a whole new level with their activation campaign. The best way to pull in an audience is to create an experience for them, one that will capture their attention, inform and entertain. This is what you call freaking fantastic brand activation. Check this out!